If you have had jeans hemmed for free at a mall clothing store, it may have been at Buckle. The company runs 440 stores, mostly in regional malls and open-air shopping centers. They sell casual clothes, shoes and accessories to fashion-conscious men, women and kids, and denim anchors the range. Some shelves carry familiar brands such as Levi's, mostly in versions Buckle's buyers believe are exclusive in color, style or fit; others carry Buckle's own labels, such as BKE. Buckle earns by selling that mix for more than the clothes and stores cost.
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