Think of a product launch. Dozens of people each wait on someone else's task and chase updates through emails, spreadsheets and meetings. Asana sells software that gathers that work in one place and shows who is doing what, by when and why. More than 180,000 paying customers around the world use it. The company now presents it as a platform where people and AI agents (software that carries out tasks on its own) plan and carry out work together. Customers pay a subscription, so Asana earns money as long as teams keep paying for it.
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