A machinery business paid for by farms, contractors, and equipment buyers
Deere makes agricultural, construction, and forestry equipment, including tractors, combines, excavators, and mowing equipment. Its customers are large-scale growers, smaller farms, turf operators, contractors, and forestry businesses. Deere earns mainly when customers buy or replace machines, with related technology, support, and financing extending the commercial relationship. Shipment volumes and pricing turn customer demand into revenue, profit after operating costs, and cash.