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Industria

Lodging

Hoteles, moteles y proveedores de alojamiento que generan ingresos a través de noches de alojamiento, alimentos y bebidas y servicios auxiliares. El rendimiento se mide a través de RevPAR, ocupación y ADR, métricas influenciadas por los ciclos de viajes de negocios, la demanda de ocio y las adiciones de oferta competitiva en cada mercado.

What shapes this industry

Key factors

01
RevPAR Trajectory

Revenue per available room captures both occupancy and pricing together — the most concise indicator of revenue productivity per asset.

02
Business vs. Leisure Mix

Business travel tends to be more rate-insensitive but more volatile; leisure travel is volume-driven and increasingly dominant in urban markets.

03
Alternative Accommodation

Platform-based short-term rental supply in key markets creates pricing ceiling pressure that structurally caps hotel rate increases.

How the business works

One formula drives the entire industry

RevPAR — Revenue Per Available Room — compresses both occupancy and pricing into a single number. In 2024 the US market averaged 63% occupancy overall, but performance diverged sharply between segments.

Occupancy %
Rooms sold ÷ rooms available
×
ADR
Revenue ÷ rooms sold
=
RevPAR
Revenue per available room

2024 US performance by segment — hover to explore

55%
Occupancy
$87
ADR
$48
RevPAR
Economy & MidscaleRevPAR YoY: −2.7% to −5.7%

Waning lower-income traveler demand drove falling occupancy and ADR. Both sub-segments saw RevPAR decline in 2024.

68%
Occupancy
$273
ADR
$184
RevPAR
Upper Upscale & LuxuryRevPAR YoY: +5.0%

Premium leisure and corporate demand drove the strongest RevPAR growth of any segment in 2024.

The 2024 bifurcation story. Upper-tier hotels delivered RevPAR growth of +5% while economy properties saw RevPAR fall up to −5.7%. The split reflects diverging travel behavior: premium leisure is robust while cost-sensitive travelers are pulling back.

Fuente:STR/CoStar — U.S. Hotel Performance 2024; overall occupancy 63% (STR forecast)

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