When you call your bank or phone company, the agent's screen and the offer it suggests next may run on Pegasystems software. Large organisations build their customer service, sales and everyday decisions on its platform, including an AI engine that recommends the next best action for each customer. A newer tool uses generative AI to map how a client's old systems work and rebuild them as new applications. Clients pay recurring fees to keep running Pega inside processes that touch their customers every day.
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