One company, several ways to get paid
Amazon.com Inc. runs online stores, a marketplace for independent sellers, an advertising business, and Amazon Web Services, its cloud-computing arm that rents computing power and storage to other companies over the internet. Shoppers pay when they buy products, and Prime members pay a recurring subscription for faster delivery and other benefits. Independent merchants pay Amazon fees to sell, store, and ship their goods through its network. Advertisers pay to appear around shopping activity. Businesses and developers pay AWS based on how much computing they use. Together, these businesses give Amazon several ways to earn from consumers, merchants, advertisers, and enterprise customers.