A casual shirt from a mall store, or workout leggings ordered online, may have come from American Eagle Outfitters. The company sells everyday clothes, underwear and activewear under two names. American Eagle is the larger brand, and Aerie is the smaller one that is growing faster. Most of its sales come from the United States. The stores and the website share one pool of stock, so the same shirt can fill an online order, wait for pickup at the curb or be returned at any store. The company earns the gap between what shoppers pay and what the clothes and stores cost.
Loading page…